About Us

A First for South Africa

Imagine a place where you can customise every detail of your special outfit. From the exact pattern, color, fit—regardless of size—style, shape, down to the thread color used. Now, imagine this service is available to you wherever you are in the world. This is Yayarar.

Yayarar is South Africa's first fully customisable online store where you design your garment, and we make it to your exact specifications, delivering it to your doorstep, ready to wear, without you having to leave your home. This company, which was founded by Aishwarya Bedessy, was featured on shows like Insider SA, Lotus FM, Get It Magazine and Post Newspaper. Aishwarya was also listed as Mail and Guardian Top 200 Young South African’s in 2024 for her work in entrepreneurship and social commerce.

Since 2020, our dedicated team of stylists has been ready to help and advise you on your dream fit. We are entirely e-commerce/social commerce based, eliminating the need for old-fashioned brick-and-mortar stores that are expensive to manage and often out of touch with the latest trends. We ensure you receive the best, most affordable rates by making items on request, so you never have to worry about purchasing outdated stock!

Beyond that, we offer a wide range of over 100 designs of lehengas, anarkalis, kurtas, sherwanis, Indo-western wear, and more. We aim to be your go-to source for affordable Eastern wear while also catering to clients seeking more extravagant, customized, and bridal pieces. Whoever you are, and whatever you want, we have something for you. The best part? All items are made to your fit and can come ready to wear if you choose.Delivery is free in South Africa, and the wait time ranges from 2 weeks to 3 weeks as these items are custom-made to fit. We also make special provisions for holidays like Diwali and Christmas, ensuring timely delivery for these festive occasions. 

Find us on Instagram @YAYARAR_SA, where we’ve built a community of Millennials and Gen Zs ready to explore the efficient and diverse world of e-commerce.